Anti-Counterfeiting for Licensed Products: Not Your Grandma’s Boxed Goods
Tuesday, February 4, 2014
1:00 PM - 2:00 PM ET
Manufacturers and rights holders are increasingly seeking to generate revenue through licensing their intellectual property in addition to just the traditional model of manufacturing tangible goods. An effective licensing program must address the unique challenges brought by counterfeiters. These challenges may consist of “unauthorized” distribution channel members, manufacturers of goods of identical quality that cannot readily be distinguished from the originals—such as imitation Nike shoes, Gucci bags, and the like—and consumers who unknowingly purchase unlicensed goods.
The faculty presenting this program will focus on cost-effective and long-term strategies to confront these challenges and will discuss how to be successful in this emerging area of intellectual property.
• Understand the increasing use of licensing intellectual property rights.
• Learn about the challenges presented by counterfeiting and how to avoid them.
• Discover how to develop licensing agreements to protect your clients’ intellectual property.
Who would benefit most from attending this program?
Intellectual property attorneys, corporate counsel advising their clients regarding licensing agreements, litigators, and marketing professionals.
Program Level: Intermediate
Prerequisite: A general understanding of intellectual property rights and licensing agreements.
CPE Delivery Method: Group Internet-Based Live
Field of Study: Specialized Knowledge and Applications
Recommended CPE Credit: 1.0 credit
Anticipated CLE Credit: 1.0 credit (may vary based on from which jurisdiction requested)