Tuesday, April 16, 2013
1:00 PM - 2:30 PM ET

In December 2012, the Federal Trade Commission (FTC) issued substantial changes to the COPPA Rule which expand the basis for COPPA enforcement by the FTC and state attorneys general. These changes include (i) making additional companies subject to the updated COPPA Rule; (ii) expanding the types of personal information covered by the updated COPPA Rule; and (iii) increasing the liability of companies regarding information flowing to third parties through their websites.

With a compliance deadline of July 1, 2013, it’s time to focus on complying with the updated COPPA Rule. In this program, the speakers will provide real-world examples about how personal information is shared with plug-ins, analytics services and advertising networks to help participants understand how their websites and mobile applications might be impacted by the updated COPPA Rule.

Educational Objectives:

• Learn how to assess whether the updated COPPA Rule applies to you and your organization.
• Understand the actions necessary to comply, including reviewing websites, mobile applications and privacy policies.
• Find out about specific changes to the updated COPPA Rule, including (i) the definitions; (ii) parental notice; (iii) parental consent methods; (iv) confidentiality and security requirements; and (v) data retention requirements.
• Gain an understanding of how the updated COPPA Rule affects the safe harbor industry, including the Children’s Advertising Review Unit (CARU).
• Learn about real-world issues that companies are facing due to the updated COPPA Rule.

Who would benefit most from attending the program?

Practitioners involved with the privacy and security of data; in-house counsel; website managers; e-commerce advisors; and anyone who is concerned about the privacy of their children while online.

Program Level: Intermediate.

Credit Available: This program’s CLE-credit eligibility varies by state.

Register now at bloombergbna.com

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