BLOOMBERG BNA WEBINAR EVENT: Death, Taxes and . . . Social Media? How Companies Can Adapt to the Social Media Age
Thursday, October 10, 2013
1:00 PM - 2:30 PM ET
In today’s corporate world, just about all companies have seen the benefits of having a social media presence. A recent study by the University of Massachusetts Dartmouth Center for Marketing Research of the Fortune 500 found that Twitter was the most commonly used social media platform and that 77 percent of Fortune 500 companies had an active Twitter account. Social media is an especially effective way for companies to connect with their customers on a level that was previously not possible. It also provides a unique platform by which to get out messages and communications. The U.S. Securities and Exchange Commission (SEC) conceded that social media is a good way for companies to communicate with its shareholders when it issued a report earlier this year stating that companies can use social media outlets like Facebook and Twitter to announce key information in compliance with Regulation Fair Disclosure (Regulation FD) as long as investors have been alerted about which social media platforms will be used to disseminate such information. For all of these reasons, it is more important than ever for in-house and outside counsel to know how to best manage and make use of social media.
Social media is slowly changing the way in which the world communicates, and attorneys need to be in a position to properly advise companies regarding the best ways to manage social media in each case in which they are involved. This program will benefit attendees who deal with social media from all perspectives, but the topic will especially speak to counsel whose practices are being more and more affected by social media.
- Learn how to implement a social media policy.
- Understand the relationship between social media and litigation holds.
- Find out how to preserve and collect data from social media channels.
- Learn industry-specific requirements and expectations regarding social media use.
- Discover how to ethically obtain social media information for use in investigations and litigation.
Who would most benefit from attending this program?
In-house counsel with some responsibility over social media use and content or any outside counsel would benefit from attending this program.
Program Level: Intermediate.
Credit Available: This program’s CLE-credit eligibility varies by state.