The Hidden Dangers of 'Liking' on Facebook

Feb. 8 (Bloomberg Law) — Facebook — which filed an IPO last week to raise $5 billion — has no warehouses of inventory. Its inventory is supplied by its users — their likes, dislikes and interests, which the social media giant can use to help advertisers target their messages. Law professor Lori Andrews tells Bloomberg Law’s Josh Block that users need to be protected from that kind of aggregation of personal data. Andrews is a law professor at Chicago-Kent College of Law and the author of “I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy.”